Multinational Management
Springer International Publishing
Chapter title |
Uniqlo: A Case Study on Creating Market Share with Affordable and Timeless Designs
|
---|---|
Chapter number | 12 |
Book title |
Multinational Management
|
Published by |
Springer, Cham, January 2016
|
DOI | 10.1007/978-3-319-23012-2_12 |
Book ISBNs |
978-3-31-923011-5, 978-3-31-923012-2
|
Authors |
Frederike Schulz-Müllensiefen, Aenne Stöckmann |
Country | Count | As % |
---|---|---|
Unknown | 26 | 100% |
Readers by professional status | Count | As % |
---|---|---|
Student > Master | 5 | 19% |
Student > Bachelor | 3 | 12% |
Student > Ph. D. Student | 1 | 4% |
Unknown | 17 | 65% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 6 | 23% |
Design | 2 | 8% |
Arts and Humanities | 1 | 4% |
Unknown | 17 | 65% |