Competitiveness in Emerging Markets
Springer International Publishing
Chapter title |
The Implications of Programmatic Advertising on the Business Model of TV Broadcasters
|
---|---|
Chapter number | 3 |
Book title |
Competitiveness in Emerging Markets
|
Published in |
Contributions to Management Science, January 2018
|
DOI | 10.1007/978-3-319-71722-7_3 |
Book ISBNs |
978-3-31-971721-0, 978-3-31-971722-7
|
Authors |
Jensen, Henrik, Sund, Kristian J. |
Country | Count | As % |
---|---|---|
Unknown | 20 | 100% |
Readers by professional status | Count | As % |
---|---|---|
Student > Ph. D. Student | 3 | 15% |
Student > Bachelor | 3 | 15% |
Researcher | 2 | 10% |
Lecturer | 1 | 5% |
Other | 1 | 5% |
Other | 4 | 20% |
Unknown | 6 | 30% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 8 | 40% |
Unspecified | 1 | 5% |
Computer Science | 1 | 5% |
Economics, Econometrics and Finance | 1 | 5% |
Social Sciences | 1 | 5% |
Other | 1 | 5% |
Unknown | 7 | 35% |