Data Analysis, Machine Learning and Knowledge Discovery
Springer, Cham
Chapter title |
The Dangers of Using Intention as a Surrogate for Retention in Brand Positioning Decision Support Systems
|
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Chapter number | 20 |
Book title |
Data Analysis, Machine Learning and Knowledge Discovery
|
Published by |
Springer, Cham, January 2014
|
DOI | 10.1007/978-3-319-01595-8_20 |
Book ISBNs |
978-3-31-901594-1, 978-3-31-901595-8
|
Authors |
Michel Ballings, Dirk Van den Poel |
Country | Count | As % |
---|---|---|
Unknown | 5 | 100% |
Readers by professional status | Count | As % |
---|---|---|
Professor | 2 | 40% |
Student > Bachelor | 1 | 20% |
Other | 1 | 20% |
Unknown | 1 | 20% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 2 | 40% |
Economics, Econometrics and Finance | 2 | 40% |
Unknown | 1 | 20% |