How has data-driven marketing evolved: Challenges and opportunities with emerging technologies
Article in International Journal of Information Management Data Insights (November 2023)
The most recent citing publications are shown below. View all 10 publications that cite this research output on Dimensions.
Article in International Journal of Information Management Data Insights (November 2023)
Article in Informatics (September 2023)
Article in Big Data and Cognitive Computing (April 2023)