The Sustainable Global Marketplace
Springer, Cham
Chapter title |
Understanding the Fundamental Mechanisms of Origin-Based Brand Value Creation: An Empirical Analysis
|
---|---|
Chapter number | 166 |
Book title |
The Sustainable Global Marketplace
|
Published by |
Springer, Cham, January 2015
|
DOI | 10.1007/978-3-319-10873-5_166 |
Book ISBNs |
978-3-31-910872-8, 978-3-31-910873-5
|
Authors |
Frank Huber, Frederik Meyer, Katrin Stein |
Country | Count | As % |
---|---|---|
Unknown | 4 | 100% |
Readers by professional status | Count | As % |
---|---|---|
Unspecified | 1 | 25% |
Professor | 1 | 25% |
Student > Ph. D. Student | 1 | 25% |
Unknown | 1 | 25% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 2 | 50% |
Unspecified | 1 | 25% |
Unknown | 1 | 25% |