The Sustainable Global Marketplace
Springer, Cham
Chapter title |
No Clipping, No Printing Required: Antecedents of Consumers’ Intention to use SMS Coupons
|
---|---|
Chapter number | 89 |
Book title |
The Sustainable Global Marketplace
|
Published by |
Springer, Cham, January 2015
|
DOI | 10.1007/978-3-319-10873-5_89 |
Book ISBNs |
978-3-31-910872-8, 978-3-31-910873-5
|
Authors |
Chinintorn Nakhata |