Storytelling
Springer Fachmedien Wiesbaden
Chapter title |
Von Hollywood lernen? Erfolgskonzepte des Corporate Storytelling
|
---|---|
Chapter number | 2 |
Book title |
Storytelling
|
Published by |
Springer Gabler, Wiesbaden, January 2017
|
DOI | 10.1007/978-3-658-15232-1_2 |
Book ISBNs |
978-3-65-815231-4, 978-3-65-815232-1
|
Authors |
Petra Sammer |
Country | Count | As % |
---|---|---|
Unknown | 19 | 100% |
Readers by professional status | Count | As % |
---|---|---|
Student > Bachelor | 7 | 37% |
Student > Master | 5 | 26% |
Student > Doctoral Student | 1 | 5% |
Other | 1 | 5% |
Unknown | 5 | 26% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 4 | 21% |
Economics, Econometrics and Finance | 2 | 11% |
Social Sciences | 2 | 11% |
Computer Science | 1 | 5% |
Arts and Humanities | 1 | 5% |
Other | 2 | 11% |
Unknown | 7 | 37% |