Storytelling
Springer Fachmedien Wiesbaden
Chapter title |
Storytelling, das Internet und die Marketingkommunikation – Wie Storytelling mit dem Internet an Bedeutung gewann und was sich daraus für die Marketingkommunikation lernen lässt
|
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Chapter number | 6 |
Book title |
Storytelling
|
Published by |
Springer Gabler, Wiesbaden, January 2017
|
DOI | 10.1007/978-3-658-15232-1_6 |
Book ISBNs |
978-3-65-815231-4, 978-3-65-815232-1
|
Authors |
Silvia Ettl-Huber |
Country | Count | As % |
---|---|---|
Unknown | 7 | 100% |
Readers by professional status | Count | As % |
---|---|---|
Student > Bachelor | 2 | 29% |
Student > Master | 2 | 29% |
Student > Doctoral Student | 1 | 14% |
Unknown | 2 | 29% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 2 | 29% |
Linguistics | 1 | 14% |
Social Sciences | 1 | 14% |
Unknown | 3 | 43% |