Business-to-Business Marketing Communications
Palgrave Macmillan
Chapter title |
Business-to-Business Print Ad Effectiveness: Some Empirical Evidence
|
---|---|
Chapter number | 4 |
Book title |
Business-to-Business Marketing Communications
|
Published by |
Palgrave Macmillan, Cham, January 2017
|
DOI | 10.1007/978-3-319-58783-7_4 |
Book ISBNs |
978-3-31-958782-0, 978-3-31-958783-7
|
Authors |
Ioannis Rizomyliotis, Kleopatra Konstantoulaki, Ioannis Kostopoulos |