Business-to-Business Marketing Communications
Palgrave Macmillan
Chapter title |
The Significance of Business-to-Business Marketing
|
---|---|
Chapter number | 1 |
Book title |
Business-to-Business Marketing Communications
|
Published by |
Palgrave Macmillan, Cham, January 2017
|
DOI | 10.1007/978-3-319-58783-7_1 |
Book ISBNs |
978-3-31-958782-0, 978-3-31-958783-7
|
Authors |
Ioannis Rizomyliotis, Kleopatra Konstantoulaki, Ioannis Kostopoulos |
Country | Count | As % |
---|---|---|
Unknown | 3 | 100% |
Readers by professional status | Count | As % |
---|---|---|
Researcher | 1 | 33% |
Student > Master | 1 | 33% |
Unknown | 1 | 33% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 1 | 33% |
Economics, Econometrics and Finance | 1 | 33% |
Unknown | 1 | 33% |