Advances in Advertising Research VIII
Springer
Title |
Advances in Advertising Research VIII
|
---|---|
Published by |
Springer, July 2017
|
DOI | 10.1007/978-3-658-18731-6 |
ISBNs |
978-3-65-818731-6, 978-3-65-818730-9
|
Editors |
Vesna Zabkar, Martin Eisend |
Country | Count | As % |
---|---|---|
Belgium | 2 | 20% |
Switzerland | 1 | 10% |
Netherlands | 1 | 10% |
Unknown | 6 | 60% |
Type | Count | As % |
---|---|---|
Members of the public | 5 | 50% |
Scientists | 5 | 50% |
Country | Count | As % |
---|---|---|
Unknown | 44 | 100% |
Readers by professional status | Count | As % |
---|---|---|
Student > Master | 7 | 16% |
Student > Ph. D. Student | 5 | 11% |
Student > Bachelor | 5 | 11% |
Researcher | 4 | 9% |
Student > Postgraduate | 2 | 5% |
Other | 6 | 14% |
Unknown | 15 | 34% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 13 | 30% |
Social Sciences | 7 | 16% |
Economics, Econometrics and Finance | 4 | 9% |
Computer Science | 2 | 5% |
Arts and Humanities | 2 | 5% |
Other | 1 | 2% |
Unknown | 15 | 34% |