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Vintage Marketing Differentiation

Overview of attention for book
Vintage Marketing Differentiation
Springer

Table of Contents

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    Book Overview
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    Chapter 1 Origins of Today’s Marketing and Branding Strategies
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    Chapter 2 The Marketing Differentiation Process
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    Chapter 3 Vintage Marketing Differentiation Categories and Groupings
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    Chapter 4 Promotion
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    Chapter 5 Pricing
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    Chapter 6 Place
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    Chapter 7 Perception
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    Chapter 8 Vintage Marketing Differentiation Applied Today
Attention for Chapter 4: Promotion
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Summary
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Chapter title
Promotion
Chapter number 4
Book title
Vintage Marketing Differentiation
Published by
Palgrave Macmillan US, January 2017
DOI 10.1057/978-1-137-38721-9_4
Book ISBNs
978-1-137-39431-6, 978-1-137-38721-9
Authors

Robert L. Williams Jr., Helena A. Williams, Robert L. Williams

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