Marketing at the Confluence between Entertainment and Analytics
Springer, Cham
Title |
Marketing at the Confluence between Entertainment and Analytics
|
---|---|
Published by |
Springer, Cham, January 2017
|
DOI | 10.1007/978-3-319-47331-4 |
ISBNs |
978-3-31-947330-7, 978-3-31-947331-4
|
Editors |
Patricia Rossi |
Country | Count | As % |
---|---|---|
United States | 5 | 29% |
France | 2 | 12% |
Madagascar | 1 | 6% |
Mexico | 1 | 6% |
Norway | 1 | 6% |
United Kingdom | 1 | 6% |
Spain | 1 | 6% |
Unknown | 5 | 29% |
Type | Count | As % |
---|---|---|
Members of the public | 11 | 65% |
Scientists | 4 | 24% |
Science communicators (journalists, bloggers, editors) | 2 | 12% |
Country | Count | As % |
---|---|---|
Unknown | 152 | 100% |
Readers by professional status | Count | As % |
---|---|---|
Student > Master | 29 | 19% |
Student > Bachelor | 28 | 18% |
Student > Ph. D. Student | 21 | 14% |
Student > Doctoral Student | 13 | 9% |
Lecturer | 13 | 9% |
Other | 21 | 14% |
Unknown | 27 | 18% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 71 | 47% |
Computer Science | 12 | 8% |
Economics, Econometrics and Finance | 11 | 7% |
Engineering | 8 | 5% |
Social Sciences | 7 | 5% |
Other | 13 | 9% |
Unknown | 30 | 20% |