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City Branding

Overview of attention for book
Cover of 'City Branding'

Table of Contents

  1. Altmetric Badge
    Book Overview
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    Chapter 1 Introduction to the Theory of City Branding
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    Chapter 2 Branding the City as an Attractive Place to Live
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    Chapter 3 City Branding and Inward Investment
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    Chapter 4 City Branding and the Tourist Gaze
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    Chapter 5 City Brand Partnerships
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    Chapter 6 City Branding and Stakeholder Engagement
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    Chapter 7 Paradoxes of City Branding and Societal Changes
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    Chapter 8 City Branding through Food Culture
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    Chapter 9 City Branding through New Green Spaces
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    Chapter 10 Online City Branding
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    Chapter 11 Introduction to the Practice of City Branding
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    Chapter 12 The City Branding of Accra
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    Chapter 13 The City Branding of Ahmedabad
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    Chapter 14 Athens City Branding and the 2004 Olympic Games
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    Chapter 15 The City Branding of Barcelona: A Success Story
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    Chapter 16 Branding Budapest
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    Chapter 17 Chongqing’s City Branding
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    Chapter 18 Edinburgh
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    Chapter 19 The Hague, International City of Peace and Justice
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    Chapter 20 Brand Hong Kong
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    Chapter 21 Kuala Lumpur: Searching for the Right Brand
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    Chapter 22 Branding Lisbon — Defining the Scope of the City Brand
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    Chapter 23 Montevideo City Branding
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    Chapter 24 Branding New York City — The Saga of ‘I Love New York’
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    Chapter 25 Paris as a Brand
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    Chapter 26 Seoul City Branding
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    Chapter 27 The City Branding of Sydney
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    Chapter 28 Superflat Tokyo
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    Chapter 29 The City Branding of Wollongong
Attention for Chapter 15: The City Branding of Barcelona: A Success Story
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Chapter title
The City Branding of Barcelona: A Success Story
Chapter number 15
Book title
City Branding
Published by
Palgrave Macmillan UK, January 2011
DOI 10.1057/9780230294790_15
Book ISBNs
978-1-349-31758-5, 978-0-230-29479-0
Authors

Juan Carlos Belloso

Editors

Keith Dinnie

Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 7 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 7 100%

Demographic breakdown

Readers by professional status Count As %
Student > Bachelor 2 29%
Professor > Associate Professor 1 14%
Student > Master 1 14%
Unknown 3 43%
Readers by discipline Count As %
Business, Management and Accounting 3 43%
Social Sciences 1 14%
Unknown 3 43%