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Strategic Marketing and Innovation for Indian MSMEs

Overview of attention for book
Attention for Chapter 4: MSMEs-Addressing Issues
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Citations

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Readers on

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6 Mendeley
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Chapter title
MSMEs-Addressing Issues
Chapter number 4
Book title
Strategic Marketing and Innovation for Indian MSMEs
Published in
India Studies in Business and Economics, March 2017
DOI 10.1007/978-981-10-3590-6_4
Book ISBNs
978-9-81-103589-0, 978-9-81-103590-6
Authors

Prof. R. Srinivasan, Dr. C. P. Lohith, R. Srinivasan, C. P. Lohith

Timeline

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Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 6 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 6 100%

Demographic breakdown

Readers by professional status Count As %
Professor 1 17%
Student > Ph. D. Student 1 17%
Lecturer 1 17%
Unknown 3 50%
Readers by discipline Count As %
Business, Management and Accounting 1 17%
Computer Science 1 17%
Economics, Econometrics and Finance 1 17%
Unknown 3 50%