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Mendeley readers
| Chapter title |
Crossmediale Markenführung durch „Branded Entertainment“
|
|---|---|
| Chapter number | 4 |
| Book title |
Marken und Medien
|
| Published by |
Springer Fachmedien Wiesbaden, October 2015
|
| DOI | 10.1007/978-3-658-06934-6_4 |
| Book ISBNs |
978-3-65-806933-9, 978-3-65-806934-6
|
| Authors |
Prof. Dr. Reinhard Kunz, Franziska Elsässer, Reinhard Kunz, Kunz, Reinhard, Elsässer, Franziska |
| Editors |
Stefanie Regier, Holger Schunk, Thomas Könecke |
Mendeley readers
The data shown below were compiled from readership statistics for 6 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 6 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Bachelor | 3 | 50% |
| Student > Master | 3 | 50% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 3 | 50% |
| Economics, Econometrics and Finance | 2 | 33% |
| Social Sciences | 1 | 17% |