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Globalization and Socio-Cultural Processes in Contemporary Africa

Overview of attention for book
Attention for Chapter 9: Missionaries for Capital: Brand Marketers and Music Sponsorship in Uganda
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Readers on

mendeley
3 Mendeley
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Chapter title
Missionaries for Capital: Brand Marketers and Music Sponsorship in Uganda
Chapter number 9
Book title
Globalization and Socio-Cultural Processes in Contemporary Africa
Published by
Palgrave Macmillan, New York, January 2015
DOI 10.1057/9781137519146_9
Book ISBNs
978-1-349-56209-1, 978-1-137-51914-6
Authors

David G. Pier, Pier, David G.

Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 3 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 3 100%

Demographic breakdown

Readers by professional status Count As %
Student > Ph. D. Student 1 33%
Student > Bachelor 1 33%
Unknown 1 33%
Readers by discipline Count As %
Linguistics 1 33%
Business, Management and Accounting 1 33%
Unknown 1 33%