You are seeing a free-to-access but limited selection of the activity Altmetric has collected about this research output.
Click here to find out more.
Timeline
Mendeley readers
Chapter title |
A Framework for Direct Marketing with Business Intelligence: An Illustrative Case Study in Retailing
|
---|---|
Chapter number | 45 |
Book title |
Informatics Engineering and Information Science
|
Published in |
Communications in Computer and Information Science, January 2011
|
DOI | 10.1007/978-3-642-25453-6_45 |
Book ISBNs |
978-3-64-225452-9, 978-3-64-225453-6
|
Authors |
Flici, Adel, Lü, Kevin, Fearne, Andrew, Adel Flici, Kevin Lü, Andrew Fearne |
Mendeley readers
The data shown below were compiled from readership statistics for 24 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Unknown | 24 | 100% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Student > Master | 7 | 29% |
Student > Ph. D. Student | 5 | 21% |
Student > Doctoral Student | 3 | 13% |
Researcher | 2 | 8% |
Student > Bachelor | 1 | 4% |
Other | 2 | 8% |
Unknown | 4 | 17% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 6 | 25% |
Computer Science | 6 | 25% |
Social Sciences | 2 | 8% |
Agricultural and Biological Sciences | 1 | 4% |
Decision Sciences | 1 | 4% |
Other | 1 | 4% |
Unknown | 7 | 29% |