Competitiveness in Emerging Markets
Springer International Publishing
Chapter title |
Audience Engagement as a Competitive Advantage in Public Television: Case of Gamification Use in IRIB IPTV
|
---|---|
Chapter number | 20 |
Book title |
Competitiveness in Emerging Markets
|
Published in |
Contributions to Management Science, January 2018
|
DOI | 10.1007/978-3-319-71722-7_20 |
Book ISBNs |
978-3-31-971721-0, 978-3-31-971722-7
|
Authors |
Karimi, Kianoosh, Salavatian, Siavash |
Country | Count | As % |
---|---|---|
Unknown | 35 | 100% |
Readers by professional status | Count | As % |
---|---|---|
Student > Ph. D. Student | 4 | 11% |
Other | 3 | 9% |
Lecturer | 3 | 9% |
Student > Master | 3 | 9% |
Professor | 2 | 6% |
Other | 4 | 11% |
Unknown | 16 | 46% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 7 | 20% |
Social Sciences | 5 | 14% |
Computer Science | 3 | 9% |
Arts and Humanities | 2 | 6% |
Mathematics | 1 | 3% |
Other | 0 | 0% |
Unknown | 17 | 49% |