Service Management
Springer-Verlag New York
Chapter title |
Using Multichannel Marketing Activities to Build Customer Relationships: As Pertaining to the Consumer Electronics Retail Sector
|
---|---|
Chapter number | 8 |
Book title |
Service Management
|
Published by |
Springer, New York, NY, January 2012
|
DOI | 10.1007/978-1-4614-1554-1_8 |
Book ISBNs |
978-1-4614-1553-4, 978-1-4614-1554-1
|
Authors |
Patrick Vesel, Patricija Filipič Orel, Mitja Špende |
Country | Count | As % |
---|---|---|
Greece | 1 | 11% |
Unknown | 8 | 89% |
Readers by professional status | Count | As % |
---|---|---|
Student > Master | 3 | 33% |
Student > Ph. D. Student | 2 | 22% |
Student > Bachelor | 1 | 11% |
Professor | 1 | 11% |
Unknown | 2 | 22% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 3 | 33% |
Agricultural and Biological Sciences | 1 | 11% |
Computer Science | 1 | 11% |
Social Sciences | 1 | 11% |
Engineering | 1 | 11% |
Other | 0 | 0% |
Unknown | 2 | 22% |