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Service Management

Overview of attention for book
Attention for Chapter 8: Using Multichannel Marketing Activities to Build Customer Relationships: As Pertaining to the Consumer Electronics Retail Sector
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Readers on

mendeley
9 Mendeley
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Chapter title
Using Multichannel Marketing Activities to Build Customer Relationships: As Pertaining to the Consumer Electronics Retail Sector
Chapter number 8
Book title
Service Management
Published by
Springer, New York, NY, January 2012
DOI 10.1007/978-1-4614-1554-1_8
Book ISBNs
978-1-4614-1553-4, 978-1-4614-1554-1
Authors

Patrick Vesel, Patricija Filipič Orel, Mitja Špende

Timeline

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Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 9 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Greece 1 11%
Unknown 8 89%

Demographic breakdown

Readers by professional status Count As %
Student > Master 3 33%
Student > Ph. D. Student 2 22%
Student > Bachelor 1 11%
Professor 1 11%
Unknown 2 22%
Readers by discipline Count As %
Business, Management and Accounting 3 33%
Agricultural and Biological Sciences 1 11%
Computer Science 1 11%
Social Sciences 1 11%
Engineering 1 11%
Other 0 0%
Unknown 2 22%