The Effect of Information Technology on Business and Marketing Intelligence Systems
Springer International Publishing
Chapter title |
Assessment of the Perception of Usage of Facebook as a Business Tool in SMEs Through the Technological Acceptance Model (TAM) and Structural Equation Modeling
|
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Chapter number | 1 |
Book title |
The Effect of Information Technology on Business and Marketing Intelligence Systems
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Published by |
Springer, Cham, January 2023
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DOI | 10.1007/978-3-031-12382-5_1 |
Book ISBNs |
978-3-03-112381-8, 978-3-03-112382-5
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Authors |
Nuseir, Mohammed T., Aljumah, Ahmad I., El Refae, Ghaleb A., Alshurideh, Muhammad, Urabi, Sarah, Al Kurdi, Barween |
Country | Count | As % |
---|---|---|
Unknown | 18 | 100% |
Readers by professional status | Count | As % |
---|---|---|
Lecturer | 1 | 6% |
Student > Doctoral Student | 1 | 6% |
Student > Master | 1 | 6% |
Unknown | 15 | 83% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 1 | 6% |
Economics, Econometrics and Finance | 1 | 6% |
Social Sciences | 1 | 6% |
Unknown | 15 | 83% |