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Advances in Digital Marketing and eCommerce

Overview of attention for book
Advances in Digital Marketing and eCommerce
Springer Nature Switzerland

Table of Contents

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    Book Overview
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    Chapter 1 Less for More: Does Consumers’ Proneness to Join More Online Brand Communities Negatively Impact Consumers’ Sharing Ability?
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    Chapter 2 Who Buys When and Where? How Channel Design and Consumer Attributes Influence Customer Journey Outcomes
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    Chapter 3 Descending Beats Ascending: Effects of Order on the Likert Scale on Consumer Ratings
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    Chapter 4 Recommendation by Multiscale Semantic-Visual Analysis of User Reviews and Product Images
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    Chapter 5 Deepening Branding Opportunities in VR-Based Metaverses. A Qualitative Study
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    Chapter 6 An Exploratory Study of Audiobook Discount Pricing
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    Chapter 7 Assessing Streamer Attributes: The Role of Trust in Purchase Intention for Live E-Commerce
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    Chapter 8 Advertising Value of Podcast Advertising
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    Chapter 9 They Don’t Do What They Say – The Attitude-Behavior Gap in Online and Offline Grocery Shopping for Organic Products
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    Chapter 10 How the Quick Commerce Business Model Delivers Convenience in Online Grocery Retailing
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    Chapter 11 Influencer Marketing Strategies in Foreign Marketplaces
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    Chapter 12 Analysis of the Possibilities of Implementing Bitcoin and Other Cryptocurrency Payments at the University
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    Chapter 13 How Digital Channels Enhance Firm Internationalization: An Explorative Study on Space Tech Startups
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    Chapter 14 An Empirical Study on the Role of CRM and Big Data in the Automotive Industry
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    Chapter 15 Antecedents and Effects of Influencer Marketing Strategies: A Systematic Literature Review and Directions for Future Research
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    Chapter 16 How Technology Helps Farmers to Cater to Consumers – Channel Formats and Consumer Motives
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    Chapter 17 The Influence of Brand Digital Storytelling Using the Hero’s Customer Journey Communication Technique on Customer Acquisition and Retention
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    Chapter 18 The Development of Online Shopping and Finding Information About Products in the Visegrad Four Countries
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    Chapter 19 How Facebook’s Brand Personality Affects Brand Commitment and Preference: The Mediating Role of Self-image Congruence
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    Chapter 20 Exploring Colombian Digital Buyers of Luxury Jewellery: Segment Exploration (FIMIX-PLS)
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    Chapter 21 Covid-19 Pandemic: The Least Factor Affecting the Lebanese E-commerce
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    Chapter 22 On the Capture and Use of Private Conversations on Mobile Phones for Marketing Purposes: A Case in the Tourism Sector
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    Chapter 23 The Impact of Influencers on Consumers’ Purchasing Decisions When Shopping Online
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    Chapter 24 Black Friday vs. Green Friday: A Comparative Sentiment Analysis of Spanish Social Media Users’ Perceptions
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    Chapter 25 Analyzing Customer Behavior In-Store: A Review of Available Technologies
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    Chapter 26 Digital Marketing and E-Commerce a Bibliometric Analysis
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    Chapter 27 The Influence of TikTok Videos on German Gen Z Consumers’ Attitude and Purchase Intention Towards Sustainable Brands
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    Chapter 28 Louis Vuitton, Cristiano Ronaldo and Lionel Messi. The Greatest Marketing Stunt of the Century, or just Hype Driven Vanity-Metrics?
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    Chapter 29 Traditional Brands vs. Born-Digital Brands: The Case of the Fashion Industry
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Title
Advances in Digital Marketing and eCommerce
Published by
Springer Nature Switzerland, June 2023
DOI 10.1007/978-3-031-31836-8
ISBNs
978-3-03-131835-1, 978-3-03-131836-8
Editors

Martínez-López, Francisco J.

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