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Chapter title |
Customized Copy — A Study of the Relationship between Personality and the Reception of Linguistically Tailored Advertising
|
---|---|
Chapter number | 15 |
Book title |
Werbung und PR im digitalen Zeitalter
|
Published by |
Springer VS, Wiesbaden, January 2023
|
DOI | 10.1007/978-3-658-38937-6_15 |
Book ISBNs |
978-3-65-838936-9, 978-3-65-838937-6
|
Authors |
Schirpke, Ann-Kathrin, Ahrens, Kornelia |