Chemistry of Marketing: Application of Chemical Thermodynamics Laws to Closed and Isolated Marketing Systems
Article in Journal of Macromarketing (July 2023)
The most recent citing publications are shown below. View all 19 publications that cite this research output on Dimensions.
Article in Journal of Macromarketing (July 2023)
Book chapter (May 2021)
Article in Revue de philosophie économique (April 2020)