Bond University Entrepreneurship,
Congratulations to our Assistant Professor of Advertising, Dr Sven Brodmerkel! 👏🏼 Dr Sven Brodmerkel co-authored recent…
Brand Machines, Sensory Media and Calculative Culture
Overview of attention for book
Table of Contents
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Altmetric BadgeBook Overview
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Altmetric BadgeChapter 1 Intrusions: Managing Disruption
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Altmetric BadgeChapter 2 Instructions: Producing Participation
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Altmetric BadgeChapter 3 Impulses: Engineering Behaviour
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Altmetric BadgeChapter 4 I/O Devices: Conducting Interactions
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Altmetric BadgeChapter 5 Infrastructure: Orchestrating Action
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Altmetric BadgeChapter 6 Interventions: Reimagining Advertising
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Altmetric BadgeChapter 7 Conclusion