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Ethics and Neuromarketing

Overview of attention for book
Attention for Chapter 6: Transparency and Reliability in Neuromarketing Research
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Chapter title
Transparency and Reliability in Neuromarketing Research
Chapter number 6
Book title
Ethics and Neuromarketing
Published by
Springer International Publishing, October 2016
DOI 10.1007/978-3-319-45609-6_6
Book ISBNs
978-3-31-945607-2, 978-3-31-945609-6
Authors

Arianna Trettel, Patrizia Cherubino, Giulia Cartocci, Dario Rossi, Enrica Modica, Anton Giulio Maglione, Gianluca di Flumeri, Fabio Babiloni

Editors

Andrew R. Thomas, Nicolae Alexandru Pop, Ana Maria Iorga, Cristian Ducu

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X Demographics

The data shown below were collected from the profile of 1 X user who shared this research output. Click here to find out more about how the information was compiled.
Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 33 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 33 100%

Demographic breakdown

Readers by professional status Count As %
Student > Ph. D. Student 5 15%
Professor 4 12%
Student > Master 3 9%
Researcher 3 9%
Other 2 6%
Other 4 12%
Unknown 12 36%
Readers by discipline Count As %
Business, Management and Accounting 8 24%
Social Sciences 4 12%
Neuroscience 3 9%
Economics, Econometrics and Finance 2 6%
Unspecified 1 3%
Other 2 6%
Unknown 13 39%