Brand, Label, and Product Intelligence
Springer International Publishing
Chapter title |
From Chambord’s Brand Equity to the Construction of a Touristic Destination’s Image: A Reductive Marketing Approach
|
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Book title |
Brand, Label, and Product Intelligence
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Published by |
Springer, Cham, March 2022
|
DOI | 10.1007/978-3-030-95809-1_11 |
Book ISBNs |
978-3-03-095808-4, 978-3-03-095809-1
|
Authors |
Agbokanzo, Koffi Selom, Tanchoux, Philippe |
Country | Count | As % |
---|---|---|
France | 1 | 100% |
Type | Count | As % |
---|---|---|
Members of the public | 1 | 100% |
Country | Count | As % |
---|---|---|
Unknown | 8 | 100% |
Readers by professional status | Count | As % |
---|---|---|
Student > Ph. D. Student | 2 | 25% |
Lecturer | 1 | 13% |
Lecturer > Senior Lecturer | 1 | 13% |
Student > Master | 1 | 13% |
Researcher | 1 | 13% |
Other | 0 | 0% |
Unknown | 2 | 25% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 2 | 25% |
Economics, Econometrics and Finance | 2 | 25% |
Computer Science | 1 | 13% |
Social Sciences | 1 | 13% |
Unknown | 2 | 25% |