Marketing and Smart Technologies
Springer Singapore
Chapter title |
Neuromarketing: Current Applications in Favor of Consumerism
|
---|---|
Book title |
Marketing and Smart Technologies
|
Published by |
Springer, Singapore, March 2022
|
DOI | 10.1007/978-981-16-9268-0_32 |
Book ISBNs |
978-9-81-169267-3, 978-9-81-169268-0
|
Authors |
López, María Judith, Ramos-Galarza, Carlos |
Country | Count | As % |
---|---|---|
Spain | 1 | 100% |
Type | Count | As % |
---|---|---|
Members of the public | 1 | 100% |
Country | Count | As % |
---|---|---|
Unknown | 11 | 100% |
Readers by professional status | Count | As % |
---|---|---|
Unspecified | 1 | 9% |
Lecturer | 1 | 9% |
Student > Master | 1 | 9% |
Unknown | 8 | 73% |
Readers by discipline | Count | As % |
---|---|---|
Unspecified | 1 | 9% |
Social Sciences | 1 | 9% |
Neuroscience | 1 | 9% |
Unknown | 8 | 73% |