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Digitaler Darwinismus

Overview of attention for book
Attention for Chapter 5: Wie Marketing zum ROI-Treiber im Unternehmen wird
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Citations

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Readers on

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Chapter title
Wie Marketing zum ROI-Treiber im Unternehmen wird
Chapter number 5
Book title
Digitaler Darwinismus
Published by
Springer Gabler, Wiesbaden, January 2016
DOI 10.1007/978-3-658-11306-3_5
Book ISBNs
978-3-65-811305-6, 978-3-65-811306-3
Authors

Ralf T. Kreutzer, Karl-Heinz Land

Mendeley readers

The data shown below were compiled from readership statistics for 2 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 2 100%

Demographic breakdown

Readers by professional status Count As %
Student > Bachelor 1 50%
Unknown 1 50%
Readers by discipline Count As %
Economics, Econometrics and Finance 1 50%
Unknown 1 50%