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Mendeley readers
| Chapter title |
Wie Marketing zum ROI-Treiber im Unternehmen wird
|
|---|---|
| Chapter number | 5 |
| Book title |
Digitaler Darwinismus
|
| Published by |
Springer Gabler, Wiesbaden, January 2016
|
| DOI | 10.1007/978-3-658-11306-3_5 |
| Book ISBNs |
978-3-65-811305-6, 978-3-65-811306-3
|
| Authors |
Ralf T. Kreutzer, Karl-Heinz Land |
Mendeley readers
The data shown below were compiled from readership statistics for 2 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 2 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Bachelor | 1 | 50% |
| Unknown | 1 | 50% |
| Readers by discipline | Count | As % |
|---|---|---|
| Economics, Econometrics and Finance | 1 | 50% |
| Unknown | 1 | 50% |