Marketing and Smart Technologies
Springer Singapore
You are seeing a free-to-access but limited selection of the activity Altmetric has collected about this research output.
Click here to find out more.
X Demographics
Mendeley readers
| Chapter title |
Employer Branding on Social Media to Engage Generation Z
|
|---|---|
| Book title |
Marketing and Smart Technologies
|
| Published by |
Springer, Singapore, March 2022
|
| DOI | 10.1007/978-981-16-9272-7_38 |
| Book ISBNs |
978-9-81-169271-0, 978-9-81-169272-7
|
| Authors |
Carbajal-Cribillero, Meredhit, Javier-Niño, Gabriela, Mäckelmann, Mathias, Gallardo-Echenique, Eliana |
X Demographics
The data shown below were collected from the profile of 1 X user who shared this research output. Click here to find out more about how the information was compiled.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Peru | 1 | 100% |
Demographic breakdown
| Type | Count | As % |
|---|---|---|
| Members of the public | 1 | 100% |
Mendeley readers
The data shown below were compiled from readership statistics for 21 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 21 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Ph. D. Student | 2 | 10% |
| Student > Bachelor | 2 | 10% |
| Student > Master | 2 | 10% |
| Lecturer | 1 | 5% |
| Unknown | 14 | 67% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 2 | 10% |
| Arts and Humanities | 1 | 5% |
| Linguistics | 1 | 5% |
| Economics, Econometrics and Finance | 1 | 5% |
| Social Sciences | 1 | 5% |
| Other | 1 | 5% |
| Unknown | 14 | 67% |