Ideas in Marketing: Finding the New and Polishing the Old
Springer International Publishing
Title |
Ideas in Marketing: Finding the New and Polishing the Old
|
---|---|
Published by |
Springer International Publishing, January 2015
|
DOI | 10.1007/978-3-319-10951-0 |
ISBNs |
978-3-31-910950-3, 978-3-31-910951-0
|
Editors |
Krzysztof Kubacki |
Country | Count | As % |
---|---|---|
United States | 4 | 21% |
Switzerland | 1 | 5% |
Netherlands | 1 | 5% |
United Kingdom | 1 | 5% |
United Arab Emirates | 1 | 5% |
Zimbabwe | 1 | 5% |
Spain | 1 | 5% |
Canada | 1 | 5% |
Unknown | 8 | 42% |
Type | Count | As % |
---|---|---|
Members of the public | 13 | 68% |
Scientists | 4 | 21% |
Science communicators (journalists, bloggers, editors) | 1 | 5% |
Practitioners (doctors, other healthcare professionals) | 1 | 5% |
Country | Count | As % |
---|---|---|
United Kingdom | 1 | 2% |
Spain | 1 | 2% |
United States | 1 | 2% |
Unknown | 61 | 95% |
Readers by professional status | Count | As % |
---|---|---|
Student > Master | 14 | 22% |
Student > Ph. D. Student | 9 | 14% |
Researcher | 7 | 11% |
Student > Bachelor | 7 | 11% |
Student > Doctoral Student | 6 | 9% |
Other | 15 | 23% |
Unknown | 6 | 9% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 30 | 47% |
Computer Science | 6 | 9% |
Economics, Econometrics and Finance | 6 | 9% |
Social Sciences | 6 | 9% |
Arts and Humanities | 3 | 5% |
Other | 6 | 9% |
Unknown | 7 | 11% |