Advances in Digital Marketing and eCommerce
Springer International Publishing
Chapter title |
Social Media in FMCG Marketing: Understanding How Supermarkets Use Facebook During the COVID-19 Pandemic
|
---|---|
Book title |
Advances in Digital Marketing and eCommerce
|
Published by |
Springer, Cham, May 2021
|
DOI | 10.1007/978-3-030-76520-0_19 |
Book ISBNs |
978-3-03-076519-4, 978-3-03-076520-0
|
Authors |
John, Surej P., Walford, Richard |
Country | Count | As % |
---|---|---|
Unknown | 26 | 100% |
Readers by professional status | Count | As % |
---|---|---|
Professor | 3 | 12% |
Lecturer | 2 | 8% |
Student > Doctoral Student | 2 | 8% |
Unspecified | 1 | 4% |
Student > Ph. D. Student | 1 | 4% |
Other | 1 | 4% |
Unknown | 16 | 62% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 7 | 27% |
Unspecified | 1 | 4% |
Computer Science | 1 | 4% |
Social Sciences | 1 | 4% |
Unknown | 16 | 62% |