Political Marketing and Management in the 2020 New Zealand General Election
Springer International Publishing
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| Chapter title |
Political Marketing and Management During a Crisis-Dominated Election: Lessons for Practice and International Research
|
|---|---|
| Book title |
Political Marketing and Management in the 2020 New Zealand General Election
|
| Published by |
Palgrave Macmillan, Cham, October 2021
|
| DOI | 10.1007/978-3-030-77333-5_10 |
| Book ISBNs |
978-3-03-077332-8, 978-3-03-077333-5
|
| Authors |
Elder, Edward, Lees-Marshment, Jennifer |