Proceedings of the Fifteenth International Conference on Management Science and Engineering…
Springer International Publishing
Chapter title |
The Influence of Brand Stories on Customers’ Purchase Intention
|
---|---|
Chapter number | 56 |
Book title |
Proceedings of the Fifteenth International Conference on Management Science and Engineering Management
|
Published in |
Lecture Notes on Data Engineering and Communications Technologies, July 2021
|
DOI | 10.1007/978-3-030-79206-0_56 |
Book ISBNs |
978-3-03-079205-3, 978-3-03-079206-0
|
Authors |
Chen, Mo, Chen, Jingdong, Wan, Yuezhen, Liu, Jiawei |
Country | Count | As % |
---|---|---|
Unknown | 21 | 100% |
Readers by professional status | Count | As % |
---|---|---|
Student > Bachelor | 2 | 10% |
Other | 2 | 10% |
Student > Postgraduate | 1 | 5% |
Lecturer | 1 | 5% |
Unknown | 15 | 71% |
Readers by discipline | Count | As % |
---|---|---|
Economics, Econometrics and Finance | 2 | 10% |
Business, Management and Accounting | 1 | 5% |
Biochemistry, Genetics and Molecular Biology | 1 | 5% |
Computer Science | 1 | 5% |
Social Sciences | 1 | 5% |
Other | 0 | 0% |
Unknown | 15 | 71% |