Marketing Brands in Africa
Springer International Publishing
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X Demographics
Mendeley readers
| Chapter title |
Africa Is Not a Country: Rebranding and Repositioning Africa as a Continent
|
|---|---|
| Book title |
Marketing Brands in Africa
|
| Published by |
Palgrave Macmillan, Cham, September 2021
|
| DOI | 10.1007/978-3-030-77204-8_11 |
| Book ISBNs |
978-3-03-077203-1, 978-3-03-077204-8
|
| Authors |
Mogaji, Emmanuel |
X Demographics
The data shown below were collected from the profiles of 10 X users who shared this research output. Click here to find out more about how the information was compiled.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| United Kingdom | 3 | 30% |
| Netherlands | 1 | 10% |
| Nigeria | 1 | 10% |
| Ghana | 1 | 10% |
| Unknown | 4 | 40% |
Demographic breakdown
| Type | Count | As % |
|---|---|---|
| Members of the public | 6 | 60% |
| Scientists | 4 | 40% |
Mendeley readers
The data shown below were compiled from readership statistics for 4 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 4 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Unspecified | 1 | 25% |
| Student > Bachelor | 1 | 25% |
| Unknown | 2 | 50% |
| Readers by discipline | Count | As % |
|---|---|---|
| Unspecified | 1 | 25% |
| Social Sciences | 1 | 25% |
| Unknown | 2 | 50% |