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The Politics of Marketing the Labour Party
Overview of attention for book
Table of Contents
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Book Overview
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Chapter 1
Introduction: Inside the Political Market
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Chapter 2
To Educate or Persuade?
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Chapter 3
The Challenge of Symbolic Communication
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Chapter 4
Admass Politics
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Chapter 5
Selling the Party
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Chapter 6
Designer Labour
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Chapter 7
Market Research Socialism
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Chapter 8
The New Right Ascendancy
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Chapter 9
Brand ‘New’ Labour?
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Chapter 10
Conclusion: Everything Must Go
Overall attention for this book and its chapters
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Mentioned by
syllabi
3
institutions with syllabi
Citations
dimensions_citation
72
Dimensions
Readers on
mendeley
25
Mendeley
Book overview
1. Introduction: Inside the Political Market
2. To Educate or Persuade?
3. The Challenge of Symbolic Communication
4. Admass Politics
5. Selling the Party
6. Designer Labour
7. Market Research Socialism
8. The New Right Ascendancy
9. Brand ‘New’ Labour?
10. Conclusion: Everything Must Go
Summary
Syllabi
Dimensions citations
This data is correct as of December 2015 - for more up to date information, please visit
https://opensyllabus.org/
So far, Altmetric has seen this research output assigned in
5
syllabi from
3
institutions on Open Syllabus Project.
Institution
Syllabi count
Course subject areas covered
City University
3
Media, Communications, Journalism
University of Sussex
1
Dentistry, History
Roehampton University of Surrey
1
History