You are seeing a free-to-access but limited selection of the activity Altmetric has collected about this research output.
Click here to find out more.
Chapter title |
Vergleichende Werbung überzeugend gestalten
|
---|---|
Chapter number | 19 |
Book title |
Handbuch Techniken der Kommunikation
|
Published by |
Springer Gabler, Wiesbaden, January 2018
|
DOI | 10.1007/978-3-658-04653-8_19 |
Book ISBNs |
978-3-65-804652-1, 978-3-65-804653-8
|
Authors |
Franz-Rudolf Esch, Alexander Fischer, Esch, Franz-Rudolf, Fischer, Alexander |